ALOHA POKÉ
Good vibe poke
Aloha Poké was born in 2016 as the first establishment to introduce poke in Spain. Since then, Aloha Poké has opened more than 25 locations and has become one of the greatest references in its category. However, in recent years, the healthy fast food sector has experienced tremendous growth and the proliferation of ever-increasing competition.
In this context, Aloha Poké needed to evolve from its product-based positioning, towards a genuine and differential brand capable of transmitting Aloha's true essence. The essence of a company that since its origins has been guided by the Hawaiian Aloha philosophy. A philosophy that invites us to eat and live better, to treat others with love and respect, to coexist in harmony with our environment, and to maintain a more positive attitude.
All of this was translated to the visual identity through the concept "the good vibe poke", showing how Aloha spreads that philosophy in every poke it serves and in each of its actions. A positive vibration that is transmitted to each customer so they can spread it out in the world.
Strategy & Messages Baud Branding︎︎︎
In this context, Aloha Poké needed to evolve from its product-based positioning, towards a genuine and differential brand capable of transmitting Aloha's true essence. The essence of a company that since its origins has been guided by the Hawaiian Aloha philosophy. A philosophy that invites us to eat and live better, to treat others with love and respect, to coexist in harmony with our environment, and to maintain a more positive attitude.
All of this was translated to the visual identity through the concept "the good vibe poke", showing how Aloha spreads that philosophy in every poke it serves and in each of its actions. A positive vibration that is transmitted to each customer so they can spread it out in the world.
Strategy & Messages Baud Branding︎︎︎
