ZENTEO
Always ON
Battery and tire failures represent 30% of mechanical incidents on the road. In this context, Zenteo emerged in 2019 as a roadside assistance company specialized in the repair and replacement of these parts. An express service, with coverage throughout the whole national territory that ensures car repairment on-site without going to the mechanic.
The new brand had to show Zenteo as a reliable, agile and effective response, capable of always being by the side of clients, insurers and companies to guarantee that the rhythm of their lives never stops. In this sense, the new visual identity was developed under the concept "always ON”, showing Zenteo as that light that always accompanies you. A continuous sparkle of light that never goes out and is always there when you need it.
Naming, Strategy & Messages Baud︎︎︎
The new brand had to show Zenteo as a reliable, agile and effective response, capable of always being by the side of clients, insurers and companies to guarantee that the rhythm of their lives never stops. In this sense, the new visual identity was developed under the concept "always ON”, showing Zenteo as that light that always accompanies you. A continuous sparkle of light that never goes out and is always there when you need it.
Naming, Strategy & Messages Baud︎︎︎
